Tel Aviv Air takes off with direct flights to Hamburg

The German National Tourist Board in Israel held a function, together with Tel Aviv Air management, announcing the launch of a new direct route to Hamburg; prices start at 99 euros one way

The new German-European airline Tel Aviv Air will take off in March, with the launch of direct flights between Germany and Israel exclusively.

A special function was held last night (Thursday) by the German National Tourist Board in Israel, under the heading Germany – Simply Inspiring, where co-partners Shlomo Almagor and Paul Scodellaro, founders of Tel Aviv Air, announced the launch of direct flights from TLV to Hamburg, starting March 6, with prices starting at €99 one way (with a carry-on).

Flights to Hamburg will initially operate twice a week, on Thursdays and Sundays, on Boeing 737-800s with 189 seats spread over two classes: economy and premium. The latter will allow for more comfortable seating, with an empty middle seat and the option for two luggage items as well as a carry-on. In the future, the company plans to expand its operations and add direct flights to Israel from other destinations throughout Germany.

According to Shlomo Almagor, CEO of Tel Aviv Air: “We are happy to announce we are on our way. As the name suggests, Tel Aviv Air will only fly to Tel Aviv and was established to increase traffic between Israel and cities throughout Germany, with an emphasis on Hamburg and Northern Germany. The region is very much interested in Israeli tourists, and the significant support we receive from the authorities in Hamburg will testify to that. We chose to focus only on Israel in light of our acquaintance with the great potential for two-way traffic between these strong markets.”

From the right: Paul Scodellaro, Goldi Müller, Michael Otremba, and Shlomo Almagor. Photo: The German National Tourist Board in Israel

The special function was also attended by key figures in Israeli tourism, including Eyal Kashdan, CEO of Flying Carpet, Boaz Yaakobi, VP for Marketing and Sales of Shlomo Sixt Group, Gideon Thaler, CEO, and owner of Tal Aviation, representing Tel Aviv Air in Israel, Nissim Sagis, VP of Tel Aviation, Ofer Adler, CEO of B.D Graiver, and others.

The event took place at Claro restaurant in Tel Aviv, hosted by Goldi Müller, director of the German National Tourist Board in Israel, who laid out some fascinating facts about the tourism industry in Germany, adding that “Germany’s popularity among Israelis is constantly rising.” In 2021, for example, some 150,000 Israelis visited Germany (between January-October). According to Müller, “The surprising statistic is that Israelis accounted for the most impressive increase, compared to tourists from other countries outside Europe.” Predictions say that half a million Israelis will visit Germany in 2022, with a further increase of 3% -5% expected in 2023.

Another guest of honor at the function was Michael Otremba, CEO of the Hamburg Tourism Board. The second-largest city in Germany, Hamburg is considered a beautiful destination in terms of location and many attractions. It is located on the banks of the Elbe River and is well-known for its spectacular bridges and cultural life. As Otremba put it, Hamburg is “a liquid city” with many waterways and beaches, the perfect destination for city seekers and nature lovers alike.

To book flights to Hamburg, visit the Tel Aviv Air website.


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