Travel retailing gets a boost with AA and Amadeus

American Airlines and Amadeus announced their renewed commitment to their content distribution agreement, to make the airline’s flights and services available to Amadeus-powered travel agencies and corporations around the world.

The agreement includes New Distribution Capability (NDC)-enabled content from American Airlines, scheduled to go live globally in the Amadeus Travel Platform in the coming months. This new content will equip travel advisors to purchase a Main Plus offer, including a Main Cabin Extra or Preferred Seat along with an additional free checked bag and Group 5 boarding privileges. All NDC-enabled agencies booking travel on any American-operated flight will be offered the new feature.

This is a significant milestone for both companies, working hand-in-hand in recent years to make enhanced content via NDC an industry reality, beneficial to all parties involved in buying and selling airline travel. The renewed agreement seals the collaboartio between the two for years to come.

According to Neil Geurin, Managing Director of Digital and Distribution, American Airlines, “This achievement marks the beginning of a new way for us to engage with our customers. Thanks to the successful implementation of this new technology, we’re able to create more personalized travel offers and services for our passengers. We look forward to working with Amadeus’ global travel seller network to introduce this new travel retailing capability into the marketplace.”

 “We are thrilled to deepen our longstanding partnership with American Airlines. This latest deal ensures American’s extensive offering, including the latest content via NDC, is delivered to our vast travel seller network,” added Javier Laforgue, Executive Vice President, Airlines Distribution and Content Sourcing, Amadeus. “While the travel industry has been tested these past many months, with still more challenges to come, today marks a major milestone in our NDC journey as we continue to expand the number of airlines and travel agencies that are ready to partner with Amadeus in NDC. NDC is one of many enablers in the larger vision of enhanced travel retailing, but it is a critical one, coming to market at exactly the time our industry needs it, and helping to drive recovery.”


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