ERIK Miheyeu / Shutterstock.com Israir has appointed TAL Aviation Group as the General Sales Agent (GSA) in five strategic markets across Europe: Bulgaria, Germany, France, Italy, and the United Kingdom.
As part of the partnership, TAL Aviation will lead the sales, marketing, and distribution activities for Israir in these markets, supporting the airline's routes to Sofia, Berlin, Paris, Rome, and London, aiming to significantly strengthen Israir's commercial presence and expand its customer base across Europe.
Ilan Bar-Moshe, VP Commercial at TAL Aviation Group: “We are excited to represent Israir in five major markets. It is an airline with a reputation for quality, reliability, and a wide tourism offering. We are confident that our established network and dedicated teams will yield rapid results for the benefit of both passengers and commercial partners.”
Avi Mandelbaum, VP Aviation and Tourism at Israir: “We are pleased with the partnership with TAL Aviation. Their expertise and strong commercial infrastructure in key European markets will enhance our operations. This is a strategic move that will allow us to better serve travel agents in Europe and offer passengers more convenient options and improved connectivity to and from Israel. We look forward to a fruitful cooperation.”
Excited to represent Israir in five major markets. Bar-Moshe. Photo: TAL AviationTAL Aviation Group is one of the world's leading aviation representation and distribution companies, serving over 40 airlines in more than 60 markets. The company provides a range of services, including sales, marketing, and distribution, aimed at strengthening market presence and boosting revenue for partner airlines.
Dedicated TAL Aviation teams in each of the five countries will manage B2B sales, collaborations with GDS and agencies, and campaigns for leisure and business markets.