My Emirates Pass. Photo: Emirates Emirates launches new wave of seasonal offers this winter through My Emirates Pass. The airline that recently added its fifth daily flight between Dubai and Cairo will give travellers access to over 700 exclusive deals across Dubai.
Available until March 31 ,2026, these offers include discounts on top dining spots, luxury shopping, world-class attractions, and indulgent spa experiences. Whether it’s a family getaway, a couples’ retreat, or a solo adventure, My Emirates Pass aims to make every visit to Dubai memorable.
Using the pass is simple. Travellers just need to show their physical or digital boarding pass along with a valid ID at participating venues. Passengers who check in online and download their boarding pass to the Emirates App or Wallet should screenshot it before landing, as it won’t be accessible afterwards.
Among the seasonal highlights are cultural and leisure experiences, such as the Arte Museum Dubai and the Messi Experience, offering unique ways to explore the city. The Dubai Shopping Festival will run between December 5, 2025, and January 11, 2026, and introduce a mix of shopping, live performances, family activities, and citywide celebrations. Visitors will enjoy special discounts via the My Emirates Pass.
Tickets and more information are available on emirates.com, the Emirates App, Emirates Sales Offices, or through travel agents and online travel platforms.
New Emirates World Store. Photo: EmiratesIn addition to these offers, Emirates has recently opened its newest Emirates World retail store in Riyadh.
The 288m² store offers an immersive, lounge-inspired experience where customers can plan their travels, receive expert advice, and explore Emirates’ products through interactive displays.
The store was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, alongside senior executives and government officials.
Kazim highlighted the significance of the Riyadh store for Emirates, saying, “Saudi Arabia is one of Emirates’ most important markets, and Emirates World in Riyadh reflects our commitment to the Kingdom. This flagship store transforms how customers experience our brand, offering personalised service, a seamless booking process, and travel solutions designed around their needs.”
The combination of My Emirates Pass seasonal offers and the new Riyadh store shows Emirates’ ongoing commitment to enhancing the travel experience, both in the air and on the ground.