Photo: © Comité Georges Mathieu - Collection Musée Air France, ADAGP, Paris, 2025 France’s national carrier, Air France, has announced it will reissue its popular advertising posters designed by Georges Mathieu in 1967 following its partnership with the exhibition "Georges Mathieu - gesture, speed, movement," co-produced by the Monnaie de Paris and the Centre Pompidou, in the spring of 2024.
Starting today, anyone interested can purchase an initial collection of six posters at shopping.airfrance.com or the company’s pop-up store in Paris at Le Bon Marché Rive Gauche.
Photo: © Comité Georges Mathieu - Collection Musée Air France, ADAGP, Paris, 2025The airline wishes to “give everyone a chance to purchase these posters that have marked the airline’s history." The posters represent six destinations: France, Great Britain, Canada, the United States, South America, and Mexico. Starting next year, posters featuring additional destinations will be available.
Photo: © Comité Georges Mathieu - Collection Musée Air France, ADAGP, Paris, 2025The posters are one-of-a-kind, meticulous reproductions produced using modern printing techniques that took more than half a year to complete, in collaboration with Air France and the Georges Mathieu Committee, alongside artisan and screen printers and colour experts.
Photo: © Comité Georges Mathieu - Collection Musée Air France, ADAGP, Paris, 2025Originally, in 1966, Air France commissioned Georges Mathieu to create advertising posters meant to promote the main destinations on its global network, which included France, Egypt, the United States, Japan, and India.
Photo: © Comité Georges Mathieu - Collection Musée Air France, ADAGP, Paris, 2025The following year, Air France published 15 posters, each showcasing Mathieu’s influence beyond painting. The posters eventually became an essential part of the airline’s history, and, for nine decades, they represented “above all a desire to travel and dreams of faraway lands.”
Photo: © Comité Georges Mathieu - Collection Musée Air France, ADAGP, Paris, 2025At the moment, the company boasts one of the largest collections on the planet with more than 1,500 works from top illustrators.