American airline Delta Air Lines has announced a new strategic partnership with the Sphere Hall in Las Vegas, under which Delta will become the official airline of one of the most prominent and talked-about entertainment and events complexes.
According to the company's announcement, the move expands Delta's brand presence beyond the flight experience and strengthens the connection between aviation, culture, and entertainment.
Photo: Shutterstock As part of the multi-year partnership, the Delta SKY360 Club, the first branded hospitality complex at the Sphere, recently opened. The complex is located on the events floor, offering a dedicated lounge that is active on days when music and experiential performances are held at the Sphere, such as "The Wizard of Oz," performances by some of the world's greatest artists, and other special events.
Photo: Delta Air Lines The partnership will now include a prominent Delta presence on the world's largest LED screen surrounding the building, as well as integration into the complex's signage systems and digital platforms.
How can you enjoy all this goodness too? SkyMiles Club members will gain access to exclusive packages and events at Sphere through the SkyMiles Experiences platform throughout 2026 and beyond.
Photo: Delta Air Lines The intriguing announcement of the partnership was made during CES, the world's largest technology trade show currently taking place in Las Vegas. As you may recall, exactly a year ago, Delta Air Lines celebrated its centennial at the same venue in Las Vegasin the world.