Grand Slam A380. Photo: Emirates Emirates, the world's largest international airline and a leading supporter of world tennis, has unveiled a striking new exterior design for its Airbus A380 aircraft, dedicated exclusively to the Grand Slam tournaments.
The new design reflects the company's deep involvement in the industry through its official sponsorship of all four major tournaments, namely, the Australian Open, Roland Garros, Wimbledon, and the US Open.
The new design incorporates elements from tennis, with each Grand Slam symbol embedded in an illustration of a tennis ball in the tournament's unique colors. For example, the blue of the Australian Open, the red clay colors of Roland Garros, the green and purple associated with Wimbledon, and the prominent yellow and blue of the US Open.
Aviation and tennis enthusiasts are expected to see the aircraft on flights to international destinations, including Houston and Sao Paulo, carrying the core values of the sport, including sportsmanship, discipline, and resilience, around the world. The new design will remain in the Emirates fleet for the coming years, with the first flight to carry the special branding landing in Melbourne to mark the start of the first Grand Slam tournament of the year.
The unveiling of the aircraft is part of Emirates' wide and diverse sponsorships, which include collaborations with leading sporting and cultural events worldwide. In tennis, the company is also involved in major events on the ATP and WTA Tours, including the Dubai Tennis Championships, as well as the four Grand Slam tournaments.
Beyond tennis, Emirates supports many other sports, including horse racing through the Dubai Cup and Team Godolphin, golf on the DP World Tour, cricket at ICC events, sailing with Emirates Team New Zealand and SailGP, basketball with the NBA , Real Madrid and other clubs, cycling with UAE Team Emirates XRG, and Australian rules football with Collingwood FC.
The company's Fly Better brand also appears on the shirts of leading European football clubs, including Arsenal, Real Madrid, Milan, Benfica, and Lyon, and it also serves as a senior partner of Bayern Munich.