Photo: MSC PR MSC Cruises has unveiled its new entertainment program for 2026. The popular cruise company is introducing a series of innovations, including interactive shows, colorful parades, advanced technology, and digital experiences designed for children, teenagers, and parents alike.
The new program will be implemented across the company's entire fleet and will combine themed parties, live shows, original entertainment, and AI-based experiences. Among the most notable innovations: a first-of-its-kind pilot in the cruise industry featuring unique AI-based robot dogs developed by Unitree Robotics, accompanied by humanoid robots. The project has already been tested on board the MSC Bellissima in Asia and is expected to operate on additional ships during 2026.
As part of the activity, guests can participate in introductory sessions with the robots, watch a robotic parade, and sign up for interactive workshops for children ages 7 and up that present the world of robotics and future technologies in an experiential way. The robots will also be integrated into the company's family disco events.
Alongside the technological innovations, MSC Cruises is also refreshing its familiar flagship events. The 70s Party will be redesigned across the fleet, with an updated playlist, new costumes, and expanded interactive experiences. In addition, there will be new big band performances, a “Dirty Dancing: In Concert” show, as well as flamenco, country music, and the popular “Dueling Pianos ” format.
During 2026, the company will also launch two new original game shows:
Chart Toppers, a rhythmic musical game show based on the biggest hits from the 70s to the present, and Quiz O'Clock: The Battle, a new competitive format that is an advanced version of the company's classic trivia game show.
In the family segment, the collaboration with LEGO will be expanded, with the LEGO Character Parade operating on 14 ships (compared to 7 currently), alongside a new digital version of the brand's family entertainment show. MasterChef at Sea will also be updated with new formats for adults, children, and teenagers.
In addition, the Professional Coaches program, which includes sports, wellness, and art workshops, will be expanded to 15 ships in the fleet, and a new educational program called Ocean Day will be launched, in collaboration with the MSC Foundation, which aims to raise environmental awareness among children through interactive learning.
The company notes that the move is intended to address a new generation of passengers who are looking for a diverse, interactive, and multi-generational cruise experience, with an emphasis on combining classic entertainment, advanced technology, and activities for the whole family.