Fashion and History: Step Inside Air France’s Luxury World in Tokyo

To signal the iconic launch of its fresh La Première suites on the Paris-Tokyo flight, Air France has announced an exhibition called "Air France, elegance is a journey" right at the center of Japan's capital city.

Photo: ©Air France

The two-day exhibition will take place on March 19 and March 20, 2026, in the Yodobashi J6 building located in the popular Harajuku district. You can attend free of charge. Prior booking is, however, required.

Photo: ©Air France

Photo: ©Air France

Described as a "unique immersion into the art of French travel", the exhibition will allow visitors to discover the new La Première cabin along with "iconic pieces from the airline's rich heritage."

Photo: ©Air France

This exclusive event will enable visitors to truly immerse into the "refined world of Air France, promoting French lifestyle at every stage of the journey." The main event will be the official reveal of the La Première suite to the public.

Photo: ©Air France

Encompassing "original and light-filled scenography, the exhibition highlights the quintessence of travel according to Air France through five alcoves, echoing the five windows of the new suite."

Photo: ©Air France

Each of the five spaces has been created with the goal of offering a "moment of escape", while each detail will celebrate "the spirit of the airline and the art of travel, while showcasing a selection of treasures from the company’s rich heritage", including uniforms designed by important French couturiers like Christian Dior, Cristóbal Balanciaga, and Christian Lacroix, alongside tableware and refined travel accessories.

Photo: ©Air France

The White Bird Into the Spotlight

The iconic "white bird" Concorde will also celebrate the 50th anniversary of its first commercial flight in history, and the exhibition will dedicate a special section to it with items from its cabin interior designed by Andrée Putman.

Other notable items on display will include the "iconic red dress with the long train designed by fashion designer Rabih Kayrouz," which also shows up in the company's brand video, along with the “fine dining and tableware” dress created by Xavier Ronze to mark the 90th anniversary celebrations in 2023.

Air France has also prepared special screenings of the video "retracing the entire La Première experience, its iconic advertising film," as well as excerpts from a documentary called “Inside the Dream – Air France La Première”. The full version of the documentary has been released to the Japanese audience via Amazon Prime.