Photo: American AIrlines American Airlines has marked its centennial with the launch of a limited edition of three onboard product kits "designed to honor a century of innovation while elevating the travel experience for today’s customers."
Featuring amenity kits, pajamas made of premium fabrics, and upgraded closed‑toe slippers, the collection will be officially introduced across premium cabins at the start of next month.
The company described the new onboard products "a centerpiece of American’s 100-year celebration and a tangible expression of how the airline is elevating the onboard experience from every angle", bringing "American’s history, and its future vision, right to customers’ seats."
The Astrojet era kit centers around a "vibrant orange lightning bolt" recalling "the bold optimism of the early jet age". The Silverbird era kit focuses on "an iconic silver finish and tribar stripe channel the refined glamour" and "shaped a golden era of air travel."
Finally, the Forward era kits were designed with "angled stitching inspired by America’s flight symbol and newest seat designs", representing the airline’s momentum and focus on the future.
The design cues perfectly align with centennial visuals spread all across airport lounges as well as onboard and digital content.
American’s Chief Customer Officer Heather Garboden: “As we celebrate a century of connecting customers to the world, we wanted this milestone to feel personal the moment someone settles into their seat. Every detail in these centennial kits and pajamas pays homage to the eras that shaped us, from the bold optimism of Astrojet to the refined glamour of Silverbird and the forward momentum guiding our next century. They’re our way of saying thank you to the customers who make every journey possible. Whether they’re traveling for a long‑awaited vacation, a meaningful milestone or an important business trip, we hope these touches bring comfort and reflect how honored we are to welcome them on board.”
The kits have been designed "as physical storytellers, engaging multiple senses through color, pattern and premium finishes", explains American. Yeah kit features a curated selection of comfort items hand-picked to promote relaxation and the feeling of being "at home in the sky." In celebration of its 100th anniversary, the company has also decided to add brand-new premium items to the contents. Here is what to expect:
Flagship First/Flagship Suite Preferred seats
-Eye mask
-Crew socks
-Joanna Vargas cosmetic sheet mask
-Joanna Vargas cosmetic under-eye patches
-Foldable hair comb
-Mouthwash
-Toothpaste and bamboo toothbrush
Flagship Business/Flagship Suite seats
-Eye mask
-Crew socks
-Joanna Vargas cosmetic under-eye patches
-Toothpaste and bamboo toothbrush
Premium Economy
-Eye mask
-Tube socks
-Toothpaste
American will also introduce limited‑edition centennial pajamas in April, further extending the three‑era storytelling. while preserving the familiar silhouette passengers appreciate, the new models have received a deep‑blue color and subtle logo imprints marking the Astrojet, Silverbird, and Forward eras.
In-flight slippers have also transitioned to a closed-toe design to answer to customer requests. Flagship First and Flagship Suite Preferred seat passengers will benefit from the pajamas and refreshed slippers, which will also be offered in Flagship Business on the company's ultra‑long‑haul flights to and from the Middle East, Asia, India, Australia and New Zealand.
Photo: American Airlines
The launch of the new products joins a long string of centennial initiatives and celebrations, including special aircraft liveries, a celebratory inflight menu, new premium-cabin service elements, as well as specific centennial branding "across digital channels, lounges, and onboard content" and even a dedicated inflight channel called Now Starring: American" with movies displaying the company throughout the decades.
