Photo: Shutterstock The U.S. Tourism Association presents the results of a study that examined the potential economic impact of the 2026 World Cup on the country's tourism industry. Along with optimistic predictions, the results also reflected a series of challenges.
According to the data, tourists attending the World Cup, which will be held from June to July this year, are expected to spend over $5,000 per person. The amount is 1.7 times higher than the average expenditure on regular trips to the United States.
In addition, one in three visitors plans to stay in the country for more than two weeks, and more than 80% expressed a willingness to visit destinations beyond the main gateway cities.
The study examined the travel intentions of soccer fans from ten major markets in North America, Europe, and Latin America, and found that visitors are expected to extend their stay, increase their spending, and move between different areas across the country, beyond the stadiums.
However, the findings also point to potential barriers. Security issues emerged as a major factor among respondents, along with concerns about US entry procedures.
Photo: ShutterstockAbout a third of respondents expressed concern about policy proposals that have not yet been implemented, including increasing visa fees and additional requirements under the ESTA system. According to the study, clarifying procedures and reducing uncertainty could be critical to increasing the number of actual visitors.
As part of preparations for the event, it was emphasized that investments in security and operations, alongside cooperation between the public and private sectors, may affect the success of utilizing the economic opportunity offered by the tournament.
As part of the study's conclusions, the organization calls on decision-makers to act to remove barriers, strengthen the tourism system, and ensure full preparedness for the arrival of millions of visitors expected to arrive in the United States during the tournament.