Cathay Pacific Debuts Immersive AI Campaign “Asia Just Got Closer”

Bria, the company that provides an AI-powered creative platform for developers and content creators based on licensed content repositories, has launched Artfair, a new platform that allows brands and advertising agencies to build entire campaigns around the visual language of a specific artist or illustrator.

Using the platform, you can create campaigns for social media, billboards, packaging, digital advertising, landing pages, video, print, and interactive experiences while maintaining brand consistency.

The first campaign built using Artfair was launched for the airline Cathay Pacific.

Photo: Shutterstock

The campaign, which emerged under the slogan “Asia Just Got Closer,” is based entirely on the visual language of American artist Oliver Barrett and includes a giant mural in London, an interactive website that allows users to create works and illustrations of destinations in his style in real time using AI, along with visual adaptations for a wide range of platforms and media channels.

Artificial intelligence creations at Cathay Pacific. Photo: Bria

The campaign also featured interactive experiences for the audience and a special activation at the Royal Drury Lane Theatre in London, where visual content created using the platform was presented as part of the company's brand experience.

Artfair is designed to address one of the key problems in the AI ​​world: many brands use the same creative tools, which leads to different campaigns starting to look similar to each other.

The platform attempts to solve this problem by combining advanced AI capabilities with authentic visual identities from real artists, effectively rapidly creating content that is tailored to multiple channels and markets, and giving you full control over every touchpoint with the consumer.

Bria was founded in 2020 by Dr. Yair Adato, who serves as the company's CEO, and has raised approximately $65 million since its inception. The company focuses on developing visual AI systems for organizations using licensed databases, alongside a remuneration model for creators and protection of copyright.