Thames river cruises at a discount. Photo: Skyshark Media / Shutterstock.com Visitors planning a trip to London this summer can take advantage of special discounts on some of the city's most popular river cruises, thanks to a new promotion announced by Transport for London (TfL).
The offer is available for bookings made before June 30, 2026, with travel valid between June 10 and August 31. The promotion includes savings on a variety of sightseeing and leisure cruises along the River Thames, one of the best ways to explore the British capital.
River Thames cruises. Photo: varinthorn niyomdusadee / Shutterstock.comAmong the featured deals, City Cruises is offering 30% off its 24 Hour Hop-on Hop-off River Pass and 20% off its popular Evening Cruise. Thames River Sightseeing is also participating, providing 15% discounts on cruise tickets and travel packages.
The River Thames remains one of London's most famous attractions, offering unique views of landmarks such as St Paul's Cathedral, the London Eye, Tower Bridge, The Shard and the Houses of Parliament.
London Eye. Photo: Mistervlad / Shutterstock.comFor visitors looking for a classic sightseeing experience, Thames River Sightseeing offers one-way, return, and flexible tickets with onboard audio commentary and panoramic views of the city. Meanwhile, City Cruises' Hop-on Hop-off pass allows passengers unlimited access to the river network for 24 hours, making it easy to explore multiple attractions at their own pace.
London's river tourism market extends well beyond traditional sightseeing cruises. Visitors can also enjoy afternoon tea cruises, lunch and dinner cruises, jazz-themed evenings and entertainment experiences that combine dining with spectacular views of the city skyline.
For thrill seekers, Thames Rockets offers high-speed sightseeing adventures along the river, while Uber Boat by Thames Clippers provides a practical transport option for travelers wanting to move between key parts of the city by water.
The discounts arrive as London enters one of its busiest tourism periods of the year. With international visitor numbers continuing to recover and summer travel demand remaining strong, the promotion offers an opportunity for travelers to experience one of London's most iconic attractions at a lower cost.
Whether enjoying a relaxing evening cruise with live music, taking in famous landmarks from the water, or simply using the river as a scenic mode of transport, visitors have more options than ever to explore London from a different perspective this summer.