Korean Air. Photo: Markus Mainka / Shutterstock.com Korean Air will unveil its refreshed brand identity and new passenger experience at a special three-day pop-up event in Paris this month, giving visitors an early look at its redesigned services and premium cabin offering.
The event, titled “Brand New KE: in Paris,” will take place at the Palais des Congrès de Paris from June 16 to 18, 2026, and is open to the public. Visitors will be able to explore the airline’s updated Prestige Suites, preview new onboard services, and discover elements of its refreshed visual identity.
Le Palais de Cobgres. Photo: HJBC / Shutterstock.com“Be the first to explore New Korean Air in Paris,” the airline said in its announcement, inviting travelers and aviation enthusiasts to experience its transformation ahead of wider rollout across its global network.
VIDEO: Korean Air
BRAND NEW KE: in Paris, FRANCE✈️
— Korean Air (@KoreanAir_KE) June 11, 2026
SAVE THE DATE! Be the first to explore New Korean Air in Paris!
? Sit back in Prestige Suites
? Preview our reimagined services, crafted for your journey
? Discover goods and details from our refreshed identity
? Palais des Congrès de Paris… pic.twitter.com/JAPR2QeJGT
The showcase will also include interactive exhibits and on-site activities for visitors, along with small surprise events throughout the three-day program.
The schedule runs daily from 10:00 to 20:00 on June 16 and 17, and from 10:00 to 18:00 on June 18.
The Paris event highlights Korean Air’s broader strategy to modernize its premium travel experience and strengthen its global brand presence as competition intensifies in the long-haul aviation market.
With renewed cabins, updated service concepts, and a redesigned identity, the airline is positioning the refresh as a key step in shaping its next generation of international travel products.