Dubai skyline. Photo: Emirates Emirates is encouraging travelers to make the most of summer in Dubai with a new package of promotions that includes complimentary hotel stays, citywide discounts, and stopover benefits for passengers traveling to or through the emirate.
The airline announced that customers booking eligible return flights between June 22 and July 12, 2026, can enjoy a free stay at the five-star JW Marriott Marquis Dubai, one of the city's best-known luxury hotels. The offer applies to travelers flying between June 25 and September 30 and is available for journeys ending in Dubai or stopovers lasting more than 24 hours.
JW Marriot Marquis Dubai. Photo: Manthan Gupta / Shutterstock.comPassengers traveling in First Class or Business Class will receive a complimentary two-night stay, while those flying in Premium Economy or Economy Class will be eligible for a one-night stay.
Emirates said the initiative is designed to encourage travelers to extend their holidays or transform a short layover into a city break. Located in the heart of Dubai, the JW Marriott Marquis offers award-winning dining venues, spa facilities, fitness centres and outdoor pools overlooking the city's skyline.
The airline is also promoting its Dubai Experience platform, which allows eligible passengers to build customized itineraries and plan short stopovers, including 24-hour and 48-hour visits.
In addition, the carrier's My Emirates Pass program is returning for summer 2026. Available simply by presenting an Emirates boarding pass and valid identification, the scheme gives travelers access to more than 600 offers and discounts at participating restaurants, attractions, retailers, spas, and entertainment venues across Dubai.
The promotion coincides with the return of Dubai Summer Surprises, one of the city's largest annual tourism campaigns. Running from July 2 to August 30, the festival will feature concerts, cultural events, wellness activities, shopping promotions and family-focused entertainment.
Adnan Kazim, Emirates Deputy President and Chief Commercial Officer, said Dubai remains an ideal summer destination for travellers seeking relaxation, adventure, entertainment or a combination of experiences.
“Whether visitors are seeking relaxation, adventure, entertainment or a combination of all three, Dubai is the ideal start to any summer vacation,” Kazim said.
Emirates currently serves more than 138 destinations worldwide and is also highlighting flexible booking options and travel insurance products aimed at providing passengers with greater confidence when planning summer trips.