Luxury hotel brand EDITION Hotels has launched its first original mini-drama series in Greater China, using short-form storytelling to celebrate its 10-year presence in the region and the opening of The Dali EDITION.
Created in partnership with Fantastic Man China, the six-episode series, An Invitation from E, premiered on June 17, 2026, across Marriott Bonvoy Greater China and Fantastic Man digital channels.
The Shanghai EDITION. Photo: Joseph GTK / Shutterstock.com The series follows two agents on a journey to find a mysterious figure known as “E,” with filming taking place at The Shanghai EDITION, The Sanya EDITION and the newly opened Dali property. Starring actors Huang Xiyan and Wu Ruichen, the story unfolds across Dali, Shanghai and Sanya, with each destination playing a central role in the narrative.
According to Marriott International, the project reflects changing audience preferences for interactive, social-first content while combining travel, design and culture through storytelling.
Bart Buiring, Managing Director, Luxury, Greater China, Marriott International: “Today’s audience is no longer satisfied with simply receiving information; they want to participate, share, and connect. With An Invitation from E, we hope to bring storytelling, design, and destination together in a way that feels natural and emotionally resonant, creating a deeper dialogue between brand and culture, while telling stories rooted in the spirit of the moment.”
Cangshan Mountains overlooking Erhai Lake in Yunnan province. Photo: Shutterstock The launch also coincides with the debut of The Dali EDITION, the third EDITION property in Greater China. Located at the foothills of the Cangshan Mountains overlooking Erhai Lake in Yunnan province, the hotel combines contemporary luxury with design elements inspired by the region’s natural landscapes and cultural heritage.
Marriott said the mini-drama was developed specifically for modern viewing habits, blending cinematic storytelling with a social-first format aimed at engaging younger audiences. The project forms part of EDITION’s broader strategy to connect with travelers through culture, creativity and destination-led experiences.
By linking the story to its three Chinese properties, EDITION Hotels is using entertainment-driven content to showcase its growing presence in the region while highlighting the unique character of each destination.