Gran Canaria, Spain. Photo: Shutterstock A new survey by the European Union Tourism Commission (ETC) has revealed that 81% of Europeans plan to travel in the coming months (July-November 2026). This is an increase of 0.4% compared to the same period last year.
According to the data, 64% of respondents plan to travel within Europe, and more than half of them expect to take two or more vacations in the next six months. Southern Europe and the Mediterranean continue to be the favorite destinations, with Spain leading with 14%, followed by Italy with 12%, France with 8% and Greece with 7%.
Barcelona. Photo: SHUTTERSTOCKAlongside the popularity of familiar destinations, there is a trend towards seeking more authentic experiences. 52% of travelers prefer less touristy destinations, while some even cite the desire to avoid tourist crowds as a significant consideration when choosing a vacation.
Personal safety has become the main consideration when choosing a destination. This was voted by 20% of respondents, ahead of the weather (15%) and price (14%). At the same time, 22% of Europeans are concerned about travel costs, and 17% cite their personal financial situation as a factor influencing vacation planning. Tensions in the Middle East are also having a greater impact than before, with the number of people concerned about it doubling in a year.
Climate change is also increasingly affecting travel habits: 76% of Europeans say they consider climatic factors when planning their vacation, and many prefer cooler destinations or check weather forecasts before booking.