Emirates Skywards Center at Dubai Airport. Photo: Sorbis / Shutterstock.com Emirates Skywards is helping members get more value from their loyalty rewards this summer with a limited-time promotion that expands redemption opportunities across shopping, travel, and lifestyle experiences.
Available until September 30, 2026, the award-winning loyalty program of Emirates and flydubai is introducing enhanced offers across Skywards Everyday, Skywards Miles Mall, Dubai Duty Free, the Emirates Official Store, and marhaba Airport Meet & Greet services.
The campaign allows members to stretch the value of their Skywards Miles in more ways than ever, from converting Miles into cashback and digital gift cards to redeeming airport services and securing tickets to major sporting and entertainment events.
Emirates Boeing 777. Photo: EmiratesOne of the headline offers is available through Skywards Everyday, where members can exchange just 350 Skywards Miles for AED 10 in cashback at hundreds of participating retail, dining, and lifestyle outlets across the UAE. Participating brands include Careem, Costa Coffee, BinSina Pharmacy, Al Jaber Optical, The Body Shop, NARS, and MMI.
Members can also redeem Miles through Skywards Miles Mall for digital gift cards from leading brands such as Amazon AE, Deliveroo, Apple, NIKE, and Shukran. Gift cards start at 2,000 Skywards Miles and can be used both online and in-store.
The promotion extends beyond shopping. Skywards Miles can also be used at Dubai Duty Free, on official Emirates merchandise purchased through the Emirates Official Store, and for marhaba Airport Meet & Greet services. The airport service is available to travelers flying with Emirates as well as passengers flying with other airlines.
Eligible Emirates Skywards Visa credit cardholders in the GCC can unlock additional savings through Skywards Exclusives. Cardholders can receive up to 20% off selected events carrying the "Co-Brand Offer" label, giving members access to concerts, sporting fixtures, and entertainment experiences for fewer Miles.
The summer campaign comes alongside Emirates Skywards' largest-ever Dubai Summer Surprises promotion. Until August 30, 2026, members who spend AED 200 or more through participating Skywards Everyday partners or Skywards Miles Mall UAE will automatically be entered into a raffle.
A total of 500 winners will receive 10,000 Skywards Miles each, putting five million Skywards Miles up for grabs during the campaign. Every qualifying purchase generates an additional raffle entry, increasing members' chances of winning.
Additional benefits include earning up to one Skywards Mile per US$1 spent at Dubai Mall, depending on membership tier, completing weekly challenges via the Skywards Everyday app, and accessing bonus Miles offers through participating Emirates Skywards travel partners.