jetBlue A320. Photo: jetBlue JetBlue is overhauling the way customers shop for flights as it prepares to introduce its first domestic first class product, BlueFirst, later this year.
The airline announced that travelers will soon be able to book flights through a simplified two-step process designed to make comparing cabin options easier. Instead of navigating multiple fare types first, customers will begin by selecting one of JetBlue's four onboard experiences: Main, EvenMore, BlueFirst, or Mint.
After choosing their preferred cabin, travelers can then select from up to three fare options based on flexibility and price.
According to JetBlue President Marty St. George, the changes are intended to make the airline's growing portfolio of products easier to understand.
"With the introduction of BlueFirst and our recently improved EvenMore experience, we want to make sure customers can easily find the JetBlue experiences they are looking for," St. George said. "In two simple clicks, customers will be able to book what's right for them."
The update represents one of JetBlue's biggest changes to its booking experience in years and comes as the carrier seeks to strengthen its premium offerings.
As part of the transition, JetBlue's longstanding Core cabin will be renamed Main, bringing it in line with terminology widely used across the airline industry. Main will continue to include complimentary snacks and beverages, free high-speed Fly Fi internet, live television, and seatback entertainment.
The airline's EvenMore product remains its premium economy offering, featuring extra legroom, priority security access where available, early boarding, and dedicated overhead bin space.
The biggest addition is BlueFirst, JetBlue's upcoming domestic first class experience, which will debut on aircraft and routes not currently equipped with the airline's premium Mint cabins. Meanwhile, Mint will remain JetBlue's flagship premium product, offering lie-flat seats, curated dining, and elevated onboard service on select flights.
Each onboard experience will feature up to three fare categories. Base fares are aimed at budget-conscious travelers and do not include seat selection. Standard fares include seat selection and flexible changes, while Flex fares offer the highest level of flexibility, including refunds to the original form of payment for eligible cancellations.
The new booking interface is expected to roll out in the coming days, laying the groundwork for BlueFirst's official debut later in 2026.