IHG Hotels & Resorts is expanding its operations in the Middle East, launching its Garner Hotels brand that focuses on the mid-range hotel category and affordable accommodation for the first time in the region.
The company has signed an agreement to build two new hotels in the United Arab Emirates, in partnership with Nooa Holdings. The hotels are expected to open this year and will add a combined 285 rooms to IHG's portfolio in the UAE.
Garner Hotel Dubai Al Jaddaf will have 81 rooms while Garner Hotel Ras Al Khaimah Downtown will add 204 extra rooms.
The hotel in Ras Al Khaimah will be located in the Al Nakheel area, near Al Naeem Mall and approximately 15 minutes from the airport. Its location is designed to cater to both business and leisure travelers.
In Dubai, the hotel will be located in the Al Jaddaf area, close to the Al Jaddaf waterfront and between the city center and the international airport. The hotel will also feature a rooftop pool overlooking Dubai Creek, and will be within easy reach of the city's main business, cultural and entertainment areas.
The Garner brand, launched by IHG primarily for existing hotels undergoing conversion, offers a flexible model that lets hotel owners join the chain with relatively efficient adjustments. For guests, the emphasis is on a convenient location, a room that allows for a good night's sleep and breakfast, along with a more accessible price compared to luxury hotels.
According to IHG, the entry into the UAE reflects growing demand for branded mid-range hotels in the country, among both business and leisure travelers.
The move strengthens IHG's presence in the Emirates market and expands its brand portfolio in the region, with Garner expected to continue expanding into additional Middle East markets.