Second Year in a Row: SWISS Wins the Title of Best Business Class in Europe

SWISS has been named "Europe's Leading Airline - Business Class" at the 2026 World Travel Awards for the second year in a row.

The winners of the competition are selected by a vote of tourism industry professionals and travelers from around the world.

The award was given in light of the company's business class activities, which include priority services at the airport, access to lounges, in-flight meals and personal service for passengers.

SWISS A330 landing at Ben Gurion Airport. Photo: omer.aviation

SWISS continues to develop the long-haul flight experience as part of SWISS Senses, a program that includes changes in all service classes, from Economy Class to First Class.

The new Business Class features advanced seat technology, a variety of seating options, and improved privacy. Passengers can choose from seats designed to provide a quieter seating environment, additional space, or an extra-long bed. In addition to the cabin changes, the company is also updating its service offerings.

Stefan Vasic, Head of Guest Experience, Brand Management & Marketing at SWISS, said the company was very pleased to receive the award for the second year in a row. He added that the award reflects the dedication of their employees, whose hospitality and personal service help ensure passengers feel in good hands, both on the ground and in the air, every day.

Starlink is also coming to SWISS with free Wi-Fi. Photo: SWISS

Last month, the Lufthansa Group airline began operating the new high-speed internet from Starlink, with the Airbus A320neo aircraft being the first in the fleet to be equipped with the technology.

SWISS is the national airline of Switzerland, operating direct flights from Zurich and Geneva to destinations in Europe and around the world. The company is part of the Lufthansa Group and a member of the Star Alliance.

The company's cargo operations are handled through SWISS WorldCargo, which provides air freight services for high-value and time-sensitive shipments. The company says it is working to reduce the environmental impact of its operations by renewing its fleet, using sustainable aviation fuels and improving operational efficiency.