The refreshed logo on the tail of an aircraft at the Airbus factory in Hamburg. Photo: Airbus Marking six decades with a dynamic rebranding. In October this year, Transavia will celebrate its 60th anniversary in the Netherlands, seizing the opportunity to refresh its brand for the future. Alongside its 18-year-old French sibling, the airline will continue to grow and prosper.
The current logo, brand symbol, and image of Transavia will remain the visual core, yet will be refined to be more prominent. Market research in the Netherlands, Belgium, and France reveals that these elements, especially the iconic green, are well-appreciated and widely recognized, underpinning the renewal process.
The company logo, including its name, will become more modern and noticeable, with the green color being softened and revived. The digital visuals, including the website and public communications, will align with the spirit of renewal and freshness.
Digital channels are playing an increasingly important role in customer engagement and brand experience. Transavia responds with contemporary digital visuals meeting the latest developments and regulations. The European Accessibility Act impacts digital communications with stringent readability and accessibility requirements for websites. This legislation has also been integrated into the new design.
The rebranding will be phased in from the end of October 2025, following the 60th-anniversary celebrations.
Marcel de Nooijer, CEO of the company, states: "With 60 years of history as a foundation, we are consciously investing in the future. A strong and contemporary brand is essential to remain relevant in a changing market. In addition to this brand refresh, we are also refining our brand strategy to continue meeting our customers’ desires and needs."
The innovation is visible on the new Airbus aircraft, which will be delivered starting at the end of 2025, featuring new aircraft colors. The first plane has already received the new logo on its tail at the Airbus factory in Hamburg.