A customized system for ordering food in-flight. Photo: Lufthansa Group Lufthansa Group introduces “Culinary Journey”. The new digital platform allows passengers to pre-select their meals and drinks before their flight.
The service brings together all culinary options on Lufthansa, SWISS, and Austrian Airlines flights in one place, automatically adapting itself to each passenger's class of service and flight route.
A customized system for ordering food in-flight. Photo: Lufthansa Group
Using the website, app, or a dedicated link sent before takeoff, passengers can browse the digital menu, place an advance order, and even provide feedback on meals. The system includes all options for all parts of the journey, even when connecting flights are with different companies in the group.
For example, a passenger flying with Austrian Airlines from Vienna to Frankfurt, and from there with Lufthansa to New York, will be able to pre-select meals and drinks for both flights through one simple interface.
A customized system for ordering food in-flight. Photo: Lufthansa Group
The new system offers a wide variety of dishes in all flight classes. On long-haul flights, you can choose from up to nine main dishes, including unique dishes created especially for users of the new service. On shorter flights, a variety of products are offered for purchase, from sandwiches and salads to desserts, with a 10% discount when ordering in advance.
Additionally, the ability to pre-order helps better plan in-flight catering and reduces food waste. Passengers can also share feedback and preferences to help improve service in the future.
A customized system for ordering food in-flight. Photo: Lufthansa Group
Caroline Drischel, Senior Vice President Customer Experience at the Lufthansa Group: “For the first time, customers flying with Lufthansa, SWISS, and Austrian Airlines can see all their food and beverage options at a glance, even on connecting flights with different airlines. The ‘Culinary Journey’ makes the extensive service experience we offer more consistent and enjoyable than ever.”