Santorini Island. Photo: Gino Lorenzo Gennaro, Shutterstock Royal Caribbean Group (NYSE: RCL) brings the ultimate experience to the iconic Greek island, Santorini.
The Royal Beach Club in Santorini will open in the summer of 2026, welcoming passengers from two of the group's brands, Royal Caribbean and Celebrity Cruises, to experience the spectacular volcanic beaches of the popular island and the company's signature experiences.
According to the company’s announcement, the experiences will include day trips to explore the island’s treasures, including the popular whitewashed buildings and blue-domed churches, and touring shops, cafes, and art galleries.
“The company’s ultimate beach club experience will feature an innovative way to reduce congestion across the island by better dispersing guests arriving in Santorini. Travelers will be able to begin their journey at one of three hubs, reducing congestion and maximizing time spent enjoying the sights and sounds,” the company explained. The Royal Beach Club in Santorini is the latest in a series of unique land-based destinations for the company.
Jason Liberty, President and CEO of Royal Caribbean Group: “Expanding our collection of Royal Beach Clubs to add Santorini, one of the world’s most popular and beautiful destinations, is a bold step forward in growing our vacation portfolio from two to eight by 2028, providing guests with more ways to have unforgettable experiences with us. We are excited to connect guests to the treasures of Santorini, from its iconic villages to the Aegean’s renowned beach club culture, and create a balanced and authentic island experience.”
Michael Bailey, President and CEO of Royal Caribbean: “Santorini is an incredible destination that our guests love to explore, and with this new beach club, we can bring the best the island has to offer with the iconic service that Royal Caribbean is known for.”
The company also noted that in addition to its private destination Perfect Day at CocoCay in the Bahamas, L'Ebedi in Haiti, and The Beach Club in Santorini (2026), the Royal Caribbean Group's land destination program also includes: Royal Beach Club Paradise Island in the Bahamas (2025), "The Southernmost Hotel on Earth" The Cormorant at 55 South in Chile (2026), Royal Beach Club Cozumel in Mexico (2026), Perfect Day Mexico (2027), and Royal Beach Club Lahaina (2028).