WTM in London. Photo: PassportNews The World Travel Market (WTM) will take place this week, from Tuesday to Thursday (November 4–6). Similar to the event held in Berlin in March, the London edition of the fair will reunite private and commercial tourism bodies alongside official ones from more than 180 countries worldwide.
In total, the ExCel Exhibition Complex in the capital of the Kingdom will host 4,047 pavilions from all parts of the world, catering to the needs of more than 46,000 expected visitors.
ExCel London 2025. Photo: Amit Cotler
Alongside the business community, this event receives extensive media coverage worldwide, and we at PassportNews will also provide you with comprehensive coverage of the fair throughout its duration.
This year, the fair will receive one of the largest delegations ever from Asia, with an emphasis on Australia. Notable exhibitors include the Spanish government, which will present a new tourism program to participants; the Egyptian airline, Egyptair, which plans to transform Cairo Airport into an aviation hub; and the Japanese railway company, which will present a land transportation revolution, among many others.
The three-day conference will feature numerous events and sessions on various topics, catering to both interested professionals in the field and tourists themselves. On the first day of the conference, the fair will publish its Annual Trends Report called the "Global Trends Report". On the second day, organizers will release the Annual Cities Report for 2025. Additionally, meetings will be held with senior tourism officials from various countries, including the Greek Minister of Tourism, who will attend the fair.
ExCel London 2025. Photo: Amit Cotler
Meanwhile in London, alongside the preparations for Christmas, signaled by the end of "Halloween" at the end of the weekend, the city is also getting ready for tourism and WTM. Throughout the city, passers by can see the famous buses decorated with advertisements from the participating countries, including the United States, Britain itself, and Cyprus, which advertises itself to the British and the entire world as a summer vacation destination in the winter season.