Greece. Photo: Shutterstock Ending in just nine days, 2025 is shaping up to be another record year for tourism in Greece. Data for the first nine months of the year (January to September) indicate an ongoing growth trend, with tourism revenues exceeding 20 billion euros, a 9% increase compared to the same period in 2024, which was previously considered a record year.
The figures were revealed by Greek Tourism Minister Olga Kefalogianni in an interview with the country's official news agency.
The minister also emphasized a 4% rise in the number of tourist arrivals to the country. Passenger traffic data at Greek airports in October and November also indicate a positive trend, with further growth compared to last year.
Greek Minister of Tourism, Olga Kapaloyanni. Photo: Amit KotlerRegarding winter tourism and the country's declared goal to welcome tourists 365 days a year, the minister explained that the increase in tourist traffic during the winter and off-peak months proves that Greece is steadily turning into a year-round destination.
The Minister of Tourism noted that she is optimistic about the rest of the year and the years to come, arguing that Greece continues to establish itself as one of the world's most sought-after destinations, and the outlook for 2026 is particularly encouraging.
Among the factors that can be predicted for continued growth, the minister noted the expansion of direct flight routes, including from Dallas, Texas, to Athens and from New Delhi to Athens. In addition, there is growing interest in vacation packages to destinations outside the familiar islands, including Thessaloniki.
Photo: Amit CotlerRegarding the tourist load and the environmental damage caused by it, the minister said that the future strategy is high-quality and sustainable development of the industry, while protecting the natural and cultural environment, which will ensure that the benefits of tourism are returned to citizens and local communities in a fair and rewarding manner.