La Plage Air France. © Air France French flag carrier Air France marks its 46th year as the official partner of the prestigious Cannes Film Festival, celebrating its long connection to cinema through a variety of iconic hospitality, travel, and cultural events.
"Since its founding, Air France has maintained a close bond with cinema, both on screen and in the real world. Feature films, shoots, promotion, in-flight screenings... cinema has accompanied the airline’s major milestones and contributed to its cultural influence in France and abroad."
Each spring, Air France plays a key role in bringing actors, directors, production crews, and film industry professionals from around the world to the French Riviera for the festival held along the famous Croisette, a world-famous 3-kilometer (2-mile) promenade and boulevard along the Mediterranean Sea.
The airline describes this annual journey as part of its broader commitment to supporting the global film industry.
A major highlight of this year’s presence is La Plage Air France, a pop-up beachfront restaurant that has become a signature feature of the festival experience.
La Plage Air France. Photo: © Air FranceThe space serves as a meeting point for guests and creatives while also showcasing French cuisine and hospitality.
"A space for meetings, gastronomy and the celebration of cinema, La Plage embodies the French art of hospitality and Air France’s deep attachment to the world of cinema."
La Plage Air France. Photo: © Air FranceAir France says cinema has been part of its identity for many years, appearing both in its in-flight entertainment and at international film events. Over time, the airline has used Cannes as a platform to showcase its services and reinforce its image as a global ambassador of French travel and culture.
La Plage Air France. Photo: © Air France"Over the years, Air France has created iconic activations, immersive experiences and exclusive spaces showcasing its cabins, service offering and brand universe. This faithful presence reflects a broader commitment to cinema: transporting talent and crews, celebrating cinema onboard, screening award-winning films, and supporting the spirit of travel."