The Edge observation deck in New York. Photo: American Airlines Ahead of the World Cup, which will be held in the United States, Canada and Mexico, American Airlines is launching a new experiential campaign called "Spot the Bag," designed to bring soccer fans closer to the world's biggest sporting event.
The campaign, which features former United States goalkeeper Tim Howard, will feature branded World Cup luggage that will be displayed throughout June and July at key locations in the host cities. Fans who locate the luggage will be able to scan a QR code, enter a raffle and win a special prize, a trip to the World Cup finals party in New York.
Photo: AMERICAN AIRLINESThe campaign will kick off at the "Vessel" complex in New York, where a giant suitcase will be placed, and later permanent displays will also be placed at the Dallas and Miami airports.
The campaign will culminate with a World Cup Finals party at Edge NYC, the highest outdoor observation deck in the Western Hemisphere, towering more than 100 stories above Manhattan. Winners will enjoy a shared viewing of the final, a special musical performance, round-trip flights to New York City and four nights in a hotel.
American Airlines World Cup plane. Photo: Robin Guess / ShutterstockAmerican Airlines is the official airline of the World Cup in North America in partnership with Qatar Airways.