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Aviation, Food, and Music: British Airways Opens Intriguing New Hall

The new British Airways ARC, the first of its kind in the British capital for more than a decade, will host international performances and offer exclusive benefits to club members

The new British Airways lounge. Photo: British Airways The new British Airways lounge. Photo: British Airways

London is reborn with an intriguing new cultural and entertainment venue. British Airways celebrated the opening of the British Airways ARC at Olympia, a new 3,800-seat concert hall that is considered one of the city's most significant cultural projects in recent years.

The venue opened on June 16, 202, with a performance by singer Self Esteem, with international artists including McFly, Van Morrison, Khalid and The Black Keys expected to perform later. The complex is part of Olympia's extensive £1.3 billion program.

As a founding partner of the project, British Airways offers members of The British Airways Club access to an exclusive ticket quota, alongside the opportunity to earn Avios points at selected restaurants and bars in the complex.

The company has also connected the world of entertainment to the flight experience: Starting July 1, a special menu developed with the Wolves of Tokyo restaurant operating in Olympia will be served in the business class on London-Tokyo flights. Among the dishes that will be served: avocado maki, black cod with plum miso, seaweed salad and matcha cheesecake dessert.

According to the company, this is "a new chapter in the partnership with Olympia and the way British Airways connects its customers to unforgettable experiences, in the air and on the ground."

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