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"We’re Doing Something That No Other U.S. Airline Has Done Before": Alaska and Hawaiian Unify Booking Systems for Smoother Travel

Alaska Airlines and Hawaiian Airlines have moved to a shared booking system, aimed at improving travel across both brands. Highlights: unified airport lounges, complimentary drinks, and alphabetical boarding. "Credit to our teams who have worked for more than a year on this milestone that removes friction"

As Fast as Blinking: Sabre’s New Intelligence Shopping Technology Lets Travelers Book Flights in Under Half a Second 

Sabre’s new AI-powered solution returns accurate flight options in under half a second, reducing search failures and boosting agency efficiency

"Trust Can't Be an Afterthought": Why Travel Is Poised to Lead the AI Commerce Shift

AI is becoming part of daily life, from writing emails to offering advice. Here’s what that means for travel, and why the industry is well placed to lead the next phase of conversational commerce shaped by generative and agentic AI, including new security considerations, according to Sabre

Travel Booking Made Easy: Sabre and Vibe Extend Partnership

Vibe renews its partnership with Sabre, giving agencies unified access to NDC flights, low-cost carriers, hotels, and MultiTicket fare options

The Next Tourism Influencer: Conversational Commerce is Here

Agentic AI Predicts a Paradigm Shift

Sabre and oneworld Renew Strategic Partnership to Drive Growth in Corporate Travel

The renewed partnership strengthens Sabre’s role as a global leader in corporate travel technology, supporting airlines with advanced data, analytics, and smarter offers


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Sold Out: Strong Demand Empties Exclusive Chiikawa Stock at Airport

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