Destination Expansion

More than 200 Travel & Tourism CEOs will gather in Valletta for the WTTC Global Summit, focusing on technology, investment and tourism’s future

Copenhagen Airport is showing unprecedented figures. Spain continues to be the favorite destination for passengers, Italy is making a jump, and long-haul flights also keep strengthening

Iberia’s Madrid experience runs through September 27, offering visitors an A350 cabin tour, flight simulator, AI destination tools, tastings and talks

Marriott Bonvoy launches 37 NFL player-curated City Guides covering game destinations worldwide, helping fans discover local favorites beyond the stadium

The weather is perfect, the country certainly needs the money, and the infrastructure is starting to adapt, so can the number one country for many tourists become a destination beyond summer?

Wizz Air brings the #LetsGetLost competition to Poland: on September 25, 25 winners, each with a companion, will take off from Warsaw on a flight to a destination that will remain secret until landing

The Malta Tourism Authority has joined WTTC as a Destination Partner, strengthening global tourism cooperation before the October 2026 Valletta summit

Krappfen, a traditional Austrian doughnut-like pastry, has turned the Friedrich August mountain refuge in the Dolomites into a viral destination, with tourists climbing especially to taste it

In December, the airline will launch new routes to Rome and Munich, with a frequency of two weekly flights to each destination, while increasing the number of flights to Heraklion

Air Arabia will launch daily nonstop flights between Sharjah and Frankfurt on December 15, 2026, adding its second German destination after Munich

The Finnish airline will significantly expand its destination network in summer 2026, with direct flights to Lapland from Paris, Brussels, and Zurich starting this winter