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wttc

Big Money: Malta Tourism Boom Attracts $2 Billion Investment Commitment

WTTC members announced a collective commitment of $2 billion in new investment in Malta during the organization's Global Summit in Valletta

3.1% Up: Europe Set for Strong Travel and Tourism Growth in 2026

Europe’s Travel and Tourism sector is forecast to grow 3.1% in 2026, outpacing the global economy as WTTC’s summit opens in Malta

AI, Safer Travel and Luxury Tourism: WTTC Reveals Full Program for FUTU[RE]SET Global Summit

WTTC has unveiled the program for its 26th Global Summit in Valletta, with more than 100 speakers discussing AI, tourism, investment and travel

£14.4 Billion at Risk: How a £10 Tax Could Push UK Visitors to Other Destinations

The World Travel & Tourism Council warns uncapped visitor levies in England could make the UK less competitive and put billions in tourism spending at risk

Beloved European Destination Becomes Key Meeting Point for the World’s Biggest Travel Leaders

More than 200 Travel & Tourism CEOs will gather in Valletta for the WTTC Global Summit, focusing on technology, investment and tourism’s future

One of Europe's Leading Destinations Joins the World Travel & Tourism Council Ahead of Summit

The Malta Tourism Authority has joined WTTC as a Destination Partner, strengthening global tourism cooperation before the October 2026 Valletta summit

Italy Set to Lead Southern Europe’s Tourism Boom as Global Travel Surges

Europe captured one-third of global leisure travel spending in 2025, with Southern Europe leading demand as millions head abroad for summer holidays

Middle East to Become the World's Fastest-Growing Market Despite Challenges

Despite a projected decline in 2026, the Middle East is expected to become the fastest-growing Travel & Tourism region over the next decade

These Nations Invested $1 Trillion in Tourism, Leading to Record $11.6 Trillion Growth

Travel and tourism generated a record $11.6 trillion for the global economy in 2025 as investment exceeded $1 trillion. Who were the biggest contributors?

$11.6 Trillion: As Global Tourism Booms, WTTC Wants Destinations to Put Residents First

A new WTTC report urges destinations to prioritize resident satisfaction and sustainable tourism growth over visitor numbers alone

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