Premium Experience

Emirates' new route will be the only year-round direct connection between Finland and the UAE and will be operated on an A350 aircraft with Premium Economy class

Emirates will offer Premium Economy on more than 84 routes this summer, adding flights to destinations including Rome, Cochin, and Karachi. Copenhagen, Phuket, and Cape Town will receive additional daily flights; Rome, Taipei, and Mexico City will join Premium Economy destinations

MSC Magnifica has completed a fast-track refurbishment in Malta, preparing the ship for Mediteranean cruises and a 2026 world voyage; the 15-year-old ship has completed one of MSC’s biggest recent refurbishments, with new dining options and premium spaces debuting this winter

Norwegian Cruise Line has rolled out more than 370 sailings worldwide for winter 2027, bringing back Free at Sea Plus, offering longer port stays and more onboard perks, including premium drinks, Starbucks beverages, and streaming WiFi

Mercedes-Benz Special Trucks has introduced a luxurious, high-performance display version of the Unimog ahead of the brand's 80th anniversary celebrations; the luxury vehicle is in collaboration with Hellgeth Engineering, featuring premium design and upgraded off-road capabilities

From January 2026, Emirates will introduce refurbished Boeing 777s on flights to Beirut and Beijing, offering upgraded cabins and better connections. The airline has recently revealed free amenity kits for premium economy and economy class passengers on long-haul flights

Today, Air France's La Première luxury class will land in Israel for the first time with private suites, personalized service, and premium upgrades that are unmatched by European airlines flying to Middle Eastern country

Four major hotels in Germany will be transferred to the Leonardo Group, which is expanding its presence in the country with 73 hotels. The hotels will be upgraded from the ground up and relaunched as Leonardo Hotels with a modern design and premium services

A new partnership allows airBaltic's passengers to enjoy a luxurious spa holiday in the resort town of Jurmala, a short drive from Riga, Latvia. Packages include Comfort and Premium rooms, rich spa facilities, and breakfast

The UAE aviation giant Emirates will operate the next-generation aircraft on the Montreal-Dubai route starting in February, with a premium economy class for the first time in Canada