Premium Experience

A new Star Alliance lounge will open at Incheon Airport’s Terminal 1, preserving premium lounge access for eligible alliance passengers from late 2026

Marriott Bonvoy partners with the Rolex Shanghai Masters for a fourth year, offering members exclusive tennis experiences and premium tournament access

Emirates has unveiled the world’s first electrically powered Premium Economy seat with a full-height privacy screen, wireless charging and enhanced comfort aboard new A350 aircraft

Southwest Airlines will launch its first-ever lounge network, with Austin, Baltimore, Honolulu and Nashville chosen as the first four locations to open in late 2027

JetBlue has revealed BlueFirst, a new domestic first-class product with upgraded seats, large screens, seat-side ordering, premium dining and priority services

Hyatt and PCPD unveil 13 exclusive Park Hyatt villas in Niseko, combining ski-in, ski-out access, luxury design and personalized service

Emirates is bringing Premium Economy to two Mauritius-Dubai flights, giving passengers enhanced comfort on connections to 70 destinations worldwide

More American Airlines passengers will gain Flagship Dining access from September 15, alongside a refreshed menu and exclusive wine and chocolate pairing

German airline Eurowings is expanding its "Premium BIZ Seat" product to flights to popular European destinations. The 2x2 seats will offer more personal space

Etihad Guest members can now redeem miles on STARLUX flights, with reciprocal earning and redemption benefits set to expand in October 2026