Premium Experience

Emirates will deploy its Airbus A350 on Dubai-Nairobi flights from October 25, introducing Premium Economy to Kenya for the first time

Plaza Premium Group has split and upgraded the lounge that has been operating at Helsinki Airport since 2019, replacing it with Aurora and Lumi for maximum comfort

Emirates will include its retrofitted A380 on the Dubai-Paris route from October 25, bringing Premium Economy and refreshed cabins to the French capital

Etihad Airways has launched Etihad Wellbeing, bringing together wellness, sleep, dining and relaxation services designed to improve the passenger journey

A new Star Alliance lounge will open at Incheon Airport’s Terminal 1, preserving premium lounge access for eligible alliance passengers from late 2026

Marriott Bonvoy partners with the Rolex Shanghai Masters for a fourth year, offering members exclusive tennis experiences and premium tournament access

Emirates has unveiled the world’s first electrically powered Premium Economy seat with a full-height privacy screen, wireless charging and enhanced comfort aboard new A350 aircraft

Southwest Airlines will launch its first-ever lounge network, with Austin, Baltimore, Honolulu and Nashville chosen as the first four locations to open in late 2027

JetBlue has revealed BlueFirst, a new domestic first-class product with upgraded seats, large screens, seat-side ordering, premium dining and priority services

Hyatt and PCPD unveil 13 exclusive Park Hyatt villas in Niseko, combining ski-in, ski-out access, luxury design and personalized service

Emirates has unveiled the world’s first electrically powered Premium Economy seat with a full-height privacy screen, wireless charging and enhanced comfort aboard new A350 aircraft

Emirates is bringing Premium Economy to two Mauritius-Dubai flights, giving passengers enhanced comfort on connections to 70 destinations worldwide

Lufthansa launches FOX, a new service experience on long-haul flights, with a comprehensive upgrade across all classes and aircraft. The move includes increased personalization, improved comfort experience, and significant culinary upgrades. The launch comes at the end of two years of development and extensive investment by the company

From the A321XLR to the Dreamliner: Air Canada introduces bed seats, luxury suites, and advanced technology as part of a broad strategic move

Emirates will offer Premium Economy on more than 84 routes this summer, adding flights to destinations including Rome, Cochin, and Karachi. Copenhagen, Phuket, and Cape Town will receive additional daily flights; Rome, Taipei, and Mexico City will join Premium Economy destinations

The new Boeing 787-9 marks the beginning of Lufthansa's fleet revolution in Frankfurt, offering passengers personal suites, advanced technology, and a premium experience across all service classes. Watch the video and pictures

The new lounge in Terminal 2E – Hall K at Charles de Gaulle Airport (CDG) in Paris spans two floors, offering an upgraded hospitality experience for the airline's premium passengers