Premium Experience

Air Serbia unveils ELEVATE, a new loyalty program where passengers earn points on flights and services for upgrades, rewards, and travel perks

Air Canada has opened a new 97-seat Air Canada Café at Québec City Airport, offering premium travelers local food, drinks, and workspace amenities

Air Canada has launched scheduled service with its first Airbus A321XLR, introducing new long-haul capabilities and premium onboard features

Prague Airport posts solid 2025 financial results while continuing its modernization program and expanding premium passenger services with a new Erste Premier Lounge in Terminal 1

Spark by Hilton Milan Linate Airport is expected to open this year and offer 118 rooms, a pool, a gym and a fast connection to the center of Milan in just 12 minutes via the new M4 metro line

Tenerife presented its premium tourism offer ahead of new Air Canada flights from Toronto and Montreal launching in October 2026

From private shower suites and beds over 2 meters long to $650 champagne, airlines are investing heavily in luxury premium cabins, a trend now spreading across wide- and narrow-body and even low-cost flights

Behind well-guarded doors in London, Sony unveiled the 1000X THE COLLEXION, their new premium headphones that combine luxurious design with advanced noise cancellation. A sneak peek

The UAE-based airline giant is introducing the first A380 aircraft to undergo a complete cabin makeover. The premium class has been moved to the second floor and expanded, while the economy class has been reduced. This is what it looks like

Louis Hotels is launching Imperial Island Resort in Paphos, a new 5-star family resort with a “premium all-inclusive” concept. To mark the launch, the chain is offering a 35% discount and a free fifth night

Lufthansa launches FOX, a new service experience on long-haul flights, with a comprehensive upgrade across all classes and aircraft. The move includes increased personalization, improved comfort experience, and significant culinary upgrades. The launch comes at the end of two years of development and extensive investment by the company

From the A321XLR to the Dreamliner: Air Canada introduces bed seats, luxury suites, and advanced technology as part of a broad strategic move

Emirates will offer Premium Economy on more than 84 routes this summer, adding flights to destinations including Rome, Cochin, and Karachi. Copenhagen, Phuket, and Cape Town will receive additional daily flights; Rome, Taipei, and Mexico City will join Premium Economy destinations

The new Boeing 787-9 marks the beginning of Lufthansa's fleet revolution in Frankfurt, offering passengers personal suites, advanced technology, and a premium experience across all service classes. Watch the video and pictures

The new lounge in Terminal 2E – Hall K at Charles de Gaulle Airport (CDG) in Paris spans two floors, offering an upgraded hospitality experience for the airline's premium passengers with beauty treatments, quiet zones, refreshing showers, and sustainable design