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Global Expansion

Marriott Unveils New Global Brand: Series by Marriott

New brand targets midscale and upscale regional hotels, launching with India's CHPL Group alongside over 100 existing properties under The Fern brand. Expansion planned for Americas, Europe, Africa, and Middle East

Hilton's Ambitious Expansion in Saudi Arabia: 100 Hotels to Redefine Global Tourism

Luxury hotel chain expands with 77 new hotels across Saudi Arabia, including iconic brands like Conrad and Waldorf Astoria

Etihad Airways Makes History: First-Ever Direct Route from the Gulf to a Major U.S. City

Launching the first-ever direct route from the Gulf to Charlotte, its sixth U.S. destination, enhancing a global reach including constant service to Israel with 28 weekly flights between Tel Aviv and Abu Dhabi

Emirates, MSC Strengthen Ties to Expand Air-Cruise Connectivity

Announced at the Arabian Travel Market in Dubai, the renewed agreement strengthens Dubai’s position as a global cruise hub and deepens collaboration between two leading brands to enhance air-sea connectivity, premium travel experiences, and market expansion

Dubai Ascends as Global Cruise Hub with Emirates' Strategic Expansion

The airline announces an extension of its Diamond Elite partnership with the Cruise Lines International Association (CLIA), representing over 90% of the global fleet. This move positions Dubai as a key global center for cruise tourism and enhances Emirates' presence in the cruise market

Emirates Announces Agreements With Seven Countries at Dubai ATM Fair

During the ATM tourism fair in Dubai, Emirates announced a global expansion move including aviation agreements with seven new countries. The move features luxury destinations, an upgraded fleet, and a renewed premium experience, reinforcing the airline’s status as a global leader

SAUDIA Grows Its Fleet: 10 New Aircraft to Connect 250 Destinations by 2030

As part of its strategic growth plan, SAUDIA strengthens its global network with 10 additional aircraft, advancing toward an ambitious 2030 vision of 250 destinations and 150 million annual passengers

Global Airbridge Connecting Continents: Etihad Airways Expands Strategic Operations

The UAE’s national airline doubles its Nairobi service, adds six new routes, and expands across Africa. Arik De, of Commerce: "We're building a global bridge – with Africa at its heart

Riyadh Welcomes Virgin Atlantic: Daily Flights to the Gulf’s Most Dynamic Capital

After months of preparation, Virgin Atlantic launched its first daily A330neo flight from London to a new regional hub, marked by a festive welcome and part of its global growth strategy in emerging markets

Expanding in Europe: Yarom Vadish Appointed to Lead El Al’s Operations Across the Continent

With growing focus on the European market, El Al taps industry veteran Yarom Vadish to oversee its commercial activity and strategic development in the region

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