Sponsorship

MSC Cruises has become the Global Cruises Partner of the 38th America's Cup, which will take place in Naples, Italy, in 2027

EGYPTAIR will serve as FC Barcelona's Exclusive Official Airline through the 2028/29 season under a new global partnership covering the men's football, the basketball, and the handball teams

Emirates and Real Madrid have renewed their partnership through 2031, extending a partnership that will span nearly two decades

The airline renewed its long-running sponsorship with the Miami HEAT, adding new fan experiences and travel rewards

Ahead of the world's biggest sporting event to be held in the US this summer, the airline is launching a livery in collaboration with Qatar Airways and opening up the option to redeem miles for tickets

Miami International Airport hosted the FIFA World Cup 2026 livery reveal, as American Airlines and Qatar Airways showcased their global partnership. WATCH VIDEO

Royal Caribbean becomes an official supporter of Miami’s 2026 World Cup hosting, bringing fan events, city activations, and a strong local connection. "Royal Caribbean is proud to serve as the first Official Miami Host City Supporter for the FIFA World Cup 2026"

The airline has unveiled a new design for its A380 aircraft dedicated to its long-standing commitment to the world of tennis and its sponsorship of the world's four major tournaments

Wizz Air has partnered with the iconic AS Roma, joining major airlines that have enhanced their brands through affiliations with top clubs. The company's logo will feature on the team's jersey sleeve during the December 15 match, marking another step in brand growth

After years of partnerships with Arsenal, Real Madrid, Milan, and Benfica, Emirates inks a sparkling sponsorship deal with German powerhouse Bayern Munich until the 2031/32 season