Loyalty Programs

Delta introduces SkyPicks, a free-to-play sports contest allowing travelers to test their knowledge and win prizes during flights

Delta and Starbucks are relaunching a fan-favorite loyalty perk, allowing eligible members to earn one SkyMile per dollar spent at participating Starbucks locations

Air Canada Aeroplan and World of Hyatt launch a new partnership allowing members to earn, redeem and unlock benefits across flights and hotel stays

Marriott Bonvoy and Japan Airlines unveil a new partnership offering travelers faster access to elite status and expanded loyalty benefits

By the end of 2026, the frequent flyer club will become "Lufthansa Group Miles & More", as part of a broad branding move designed to unify the Lufthansa Group's loyalty programs

Air Serbia unveils ELEVATE, a new loyalty program where passengers earn points on flights and services for upgrades, rewards, and travel perks

British Airways launches new Avios-Only flights from London City to Madrid and Toulon, offering reward seats on every ticket as loyalty travel demand grows

Flying Blue loyalty club will allow points to be redeemed for entry to selected sporting and music events in France, including access to VIP stands at leading venues such as Accor Arena and Stade de France

Members of the Dubai-based luxury airline's loyalty club, Emirates Skywards, will be able to redeem points for flights on low-cost carrier Jet2, which flies to popular destinations across Europe, the Mediterranean and the Canary Islands

United Airlines has launched the MileagePlus Debit Rewards Card, offering members miles for shopping, dining, and saving, plus a 10,000-mile welcome bonus